LOUISVILLE, KY. – Goodwill Industries of Kentucky has received a $500,000 grant from the PNC Foundation to support its Soft Skills Academy and the operation of its Opportunity Campus in West Louisville, which is the largest mission-related project in the nonprofit’s nearly 100-year history.

The grant will fund the development and delivery of Goodwill’s Soft Skills program, an eight-hour course that helps prepare individuals for successful employment by focusing on attitude, conflict resolution, dependability, self-presentation, team building and safety. The Soft Skills training serves as a gateway to Goodwill’s programs and services, which improve the lives of more than 20,000 individuals each year.

Goodwill Chief of External Affairs Officer DeVone Holt and PNC Regional President Kristen Byrd announced the $500,000 grant on Giving Tuesday, November 29, 2022, on WHAS Great Day Live!

Additionally, the grant will support the buildout of a dedicated classroom inside the campus’ Opportunity Center – the PNC Soft Skills Training Room – where job seekers can take part in one of the most critical aspects of career development for life-enhancing success.

“Building our West Louisville Opportunity Center is a monumental undertaking that can’t happen without generous support from partners like the PNC Foundation,” said Amy Luttrell, president and CEO of Goodwill Industries of Kentucky. “PNC’s grant is proof that they are more than just a business partner to Goodwill. They’ve proven that they are committed to join us in helping to create pathways out of poverty for thousands of Kentuckians who need a hand up in life.”

Beyond the scope of the programming and space afforded by the grant, PNC’s support for the Opportunity Campus will help spur economic development and neighborhood revitalization and contribute to Goodwill’s overarching commitment to create an annual $18.7 million economic impact in West Louisville.

“At PNC, we leverage the power of our resources to help all move forward financially, and workforce development and neighborhood revitalization efforts are central to delivering on this commitment,” said Kristen Byrd, PNC regional president for Louisville. “The grant announced today will help create access to opportunities that will serve West Louisville for years to come and bolster our region’s workforce.”

The campus is expected to bring more than 300 full-time jobs to West Louisville with average salaries of approximately $60,000. The Opportunity Center on the campus is expected to serve more than 50,000 people every year and help place more than 600 job seekers into full-time employment with businesses throughout the region that pay a minimum of $13 per hour.

The Opportunity Center will support a holistic approach to service Goodwill has established for job seekers working to overcome barriers to employment, including addictions, justice-involved backgrounds, education deficiencies, limited workforce histories, childcare challenges and transportation.

In 2020, Goodwill announced it will move its headquarters operations and establish an Opportunity Campus at 28th Street and Broadway in West Louisville, a nine-neighborhood community where the median household income is $21,000. The area has endured years of disinvestment that have left many of its 65,000 mostly African American residents underserved in a community with limited employment opportunities.

In June 2022, Goodwill broke ground and began construction on the campus, where individuals will be able to connect with community partners and self-sufficiency resources, including career coaching, job training, youth mentoring, soft skills training, restorative justice programs, expungement services, second-chance banking, free drop-in childcare and dental services.

The PNC Foundation’s grant is separate from Goodwill’s ongoing capital campaign, “Opportunity is Knocking,” which aims to raise $15 million by the end of 2023 to help fund the 124,000 square-foot, comprehensive Opportunity Center that Goodwill is building on its Opportunity Campus.

To learn more about Goodwill’s move to West Louisville, visit www.goodwillwestlouisville.com.

About PNC Foundation

The PNC Foundation, which receives its principal funding from The PNC Financial Services Group (www.pnc.com), actively supports organizations that provide services for the benefit of communities in which it has a significant presence. The foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture. Through PNC Grow Up Great®, its signature cause that began in 2004, PNC has created a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life.

About Goodwill Industries of Kentucky

Goodwill Industries of Kentucky is a 99-year-old nonprofit organization that operates in 103 of Kentucky’s 120 counties. The organization is committed to using resources from its 67 retail stores to help build pathways out of poverty for individuals who need a hand up in life. In 2021, Goodwill helped place 2,636 Kentuckians into jobs with 871 of its employer partners and inside its own retail stores. Goodwill uses approximately 90 cents from every dollar generated in its retail stores to operate programs and services that help Kentucky’s hardest-to-serve job seekers build the life they desire.