Goodwill implemented career coaching in the 1990s as a service for Goodwill employees who need a little extra support. Services include job coaching, soft skills training, assistance in being successful on the job, accommodations for disabilities, career planning, help with job search and assistance in growing in their career. Together, an employee and his or her career coach develop a plan for improving on the job and addressing any issues or behaviors that could affect work performance and/or reaching goals.

Any Goodwill employee can enlist the help of a career coach, including assistance with tuition reimbursement, criminal expungement, benefits and financial counseling, crisis management, health and wellness, referral to other community resources and much more.